As the title indicates, it is the slogan of the new campaign developed for this District in Los Santos Province, a continuation of the one carried out last year called “Pedasi, what an experience”.
A Survey, Base of the Campaign
This year a survey was carried out where 70% indicated that the main attraction of Pedasi was its people, their kindness and human quality, giving as key the word “authentic”, like the people of Pedasi. This discovery offered the opportunity to develop a promotional campaign focused on the folklore of this destination. An example of this campaign was the visit weeks ago of a ship from Costa Rica with 70 passengers, where they receive an experiential tour of the traditions and cultural activities of the people of Pedasi. The perfect opportunity to take them to the central plaza, the town’s Church, the history of the Museum, the “quincha” houses and the painted murals.
A Collaborative Work
This campaign has a strategic reasoning and is the result of a process of years of promotion where beaches, surfing, islands and the natural diversity were well position within the international tourism market. For this reason, this campaign carried out in conjunction with the Pedasi Chamber of Tourism and the Municipality of this District took it to the next step: promote the folkloric and cultural part that ha s lived throughout time. An important step to continue laying the foundations for a tourism that generates development and well-being for all Pedasi citizens.
