{"id":3241,"date":"2021-10-24T21:11:25","date_gmt":"2021-10-24T19:11:25","guid":{"rendered":"http:\/\/www.thevisitorpanama.info\/eng\/?p=3241"},"modified":"2022-03-17T15:23:49","modified_gmt":"2022-03-17T14:23:49","slug":"algo-azul-the-panamanian-film-that-enhances-the-image-of-our-country-as-a-tourist-destination-mariel-garcia-spooner","status":"publish","type":"post","link":"https:\/\/www.thevisitorpanama.info\/eng\/2021\/10\/24\/algo-azul-the-panamanian-film-that-enhances-the-image-of-our-country-as-a-tourist-destination-mariel-garcia-spooner\/","title":{"rendered":"Algo Azul\u201d, The Panamanian Film That Enhances the Image of Our Country as a Tourist Destination. Mariel Garcia Spooner"},"content":{"rendered":"\n

\u201cAlgo Azul\u201d, The Panamanian Film That Enhances\nthe Image of Our Country as a Tourist Destination<\/strong><\/p>\n\n\n\n

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Mariel Garcia\nSpooner<\/strong><\/strong><\/p>\n\n\n\n

In tourism, there is always talk about the campaigns\nto communicate and position the country in the public’s perception, being the\n“30” advertising spots on television or the 1-minute spots on social\nnetworks, it is what comes to mind. Also, radio and articles that talk about\ntourism subject matters or destinations are used to a great extent, however,\nthere is a platform that has been used very little within a general strategy to\nposition the country as a tourist destination: cinema. <\/p>\n\n\n\n

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Cinema Boosts Culture and Traditions <\/strong><\/p>\n\n\n\n

Although it is a format that does not follow\nparameters or commercial objectives, as it is follows more to the story it\nwishes to tell, Mariel Garcia Spooner, Director and Screenwriter of the new\nPanamanian film \u201cAlgo Azul\u201d, thinks that the country can enhance its culture\nand traditions , by means of cinematographic scripts that visually capture what\nPanama is. Although, the story that is told does not speak directly about the\ncountry, when it is filmed here, locations and real people from daily life are\ncollected. <\/p>\n\n\n\n

City Marketing<\/strong><\/p>\n\n\n\n

 \u201cAna escapes\nfrom the hotel where she works dressed as a bride and decides to get married\nthat same day. Starting a race where she must put together her wedding before\nbeing caught “, this is how the synopsis of the movie”, Algo Azul describes it.\nIf the premise is that a girl walks many streets of Panama City dressed as a\nbride trying to get married, this sells Panama as a tourist destination , as\nexplained by the Film Director. <\/p>\n\n\n\n

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Although her film “Algo Azul” premiered last\nOctober 21st in Panamanian cinemas, it had already been presented at the Latino\nInternational Festival in Los Angeles and the American Film Festival Institute\nin Wahsington. The best example that the film sells tourism to Panama is the\nsurprise and delights reactions from the international audience. The Director\nexplains that besides human history, people were in \u201cawe” by the locations\nin the city, since many thought it would looked more like Casco Antiguo.\nSeveral comments the young Director received were “we love the way Panama\nlooks, I didn’t know it was like that, I want to go to Panama.” Mariel Garcia\nSpooner believes that the country has wonderful beaches, an incredible culture\nand places rich in contrasts that attract a lot of attention from people in\nother countries.<\/p>\n\n\n\n

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International Scope of Cinema<\/strong><\/p>\n\n\n\n

One of the great advantages of cinema is that for two\nhours people invest all their attention in what happens with the characters. A\ngreat opportunity to have as many people as possible outside the country to\nenjoy the wonders of a destination, country or culture. And this is the case of\nthe film “Algo Azul”, its Director tells that they are working on its\ninternational distribution with several companies for Latin America and Europe.\nThe plan is to reach all possible continents and digital platforms. However, this\nfilm has already secured audiences in Central America, the Dominican Republic,\nPuerto Rico, Colombia, Peru and planning Mexico. Thousands of new people who\nwill see Panama with new eyes.<\/p>\n\n\n\n

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Cinema for a Successful Tourism Strategy<\/strong><\/p>\n\n\n\n

Analyzing the words of the Young Film Director, the\nfilm “Algo Azul” enhances the image of our Capital City, connects\nwith characters that are part of our culture and will be seen by thousands of\npeople. It is clear that cinema is also a key element to developing our\nnational tourism.<\/p>\n\n\n\n

An analysis that Mariel Garcia Spooner sums up in her\nown words: \u201cthe truth is that how the country and its culture looks in the film\nhas attracted a lot of attention, I think it is a beautiful legacy that we\nleave on how our main location is presented\u2026 Panama\u201d.<\/p>\n\n\n\n

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Photos courtesy: Mariel Garcia Spooner<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cAlgo Azul\u201d, The Panamanian Film That Enhances the Image of Our Country as a Tourist Destination Mariel Garcia Spooner In tourism, there is always talk about the campaigns to communicate and position the country in the public’s perception, being the “30” advertising spots on television or the 1-minute spots on social networks, it is what […]<\/p>\n","protected":false},"author":1,"featured_media":3547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[33],"tags":[],"_links":{"self":[{"href":"https:\/\/www.thevisitorpanama.info\/eng\/wp-json\/wp\/v2\/posts\/3241"}],"collection":[{"href":"https:\/\/www.thevisitorpanama.info\/eng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thevisitorpanama.info\/eng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thevisitorpanama.info\/eng\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thevisitorpanama.info\/eng\/wp-json\/wp\/v2\/comments?post=3241"}],"version-history":[{"count":2,"href":"https:\/\/www.thevisitorpanama.info\/eng\/wp-json\/wp\/v2\/posts\/3241\/revisions"}],"predecessor-version":[{"id":3548,"href":"https:\/\/www.thevisitorpanama.info\/eng\/wp-json\/wp\/v2\/posts\/3241\/revisions\/3548"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thevisitorpanama.info\/eng\/wp-json\/wp\/v2\/media\/3547"}],"wp:attachment":[{"href":"https:\/\/www.thevisitorpanama.info\/eng\/wp-json\/wp\/v2\/media?parent=3241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thevisitorpanama.info\/eng\/wp-json\/wp\/v2\/categories?post=3241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thevisitorpanama.info\/eng\/wp-json\/wp\/v2\/tags?post=3241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}